Assam LitArt Festival

Assam LitArt Festival is envisaged to be the premier festival (to be hosted annually) of literature and art (encompassing the entire spectrum of artistic expressions including filmmaking, fiction and verse, visual art, digital art, music etc) in the state of Assam. Assam LitArt Fest envisages providing a national level platform to the established and budding artists and writers of our state. A cardinal motto of Assam LitArt Festival is to facilitate writers and artists from the region (irrespective of the language that they do their work in) to collaborate with their counterparts nationally and eventually even globally. And to manifest this objective, the speakers (across disciplines) in every edition of this festival will be a judicious mix of national and state level luminaries. In other words, we (meaning the festival organisers) shall be instrumental in creating meaningful work opportunities our regional talent pool.
The concept of Assam LitArt Fest is rooted in a very simple understanding - for literature and art forms to flourish/ evolve and make indelible marks in the lives of people, it has to be noticed in the first place. In this fast paced order of our times, too many good books, movies and artworks go unnoticed, simply because they have not been adequately marketed. This is not just a loss for the artist, filmmaker and writer; this phenomenon is gradually and eventually metamorphosing into a colossal loss for the human race. After all every good and meaningful creation in terms of literature and art has the unparalleled potential to influence and support millions of people. Given this context, Assam LitArt Fest shall also have specific sessions on the intricacies and brass-tacks of branding, marketing and advertising that apply to literature and the spectrum of art forms.

USP of Assam LitArt Fest:

A) This Fest is not just restricted to literature.
B) The Fest does not stop at celebrating creative expression. It intends to preserve and chronicle significant works of art and literature.

Objective:

Assam LitArt Fest is not just another cultural event in the state. It envisages being a flagship event, which will be known to the entire nation through its unique PR and branding strategy.
• Reviving regional literature and arts is a principal focus of the festival.
• Another cardinal objective is to create a digital archive of breakthrough works of literature and art (particularly those produced in recent decades) as we believe that literature and art festivals need to play a trailblazing and pioneering role in the domain of preservation. After all, although from time immemorial our region (and India in general) is a treasure trove of great literature and artistic traditions an appalling chunk of this is getting lost in the tides of time, as preservation efforts have by and large waned.